Lauren
Bravo-Kohler.

Campaign Overview

This was a Tier 1, high impact Marketplace campaign and beat, introducing a new content type to the Marketplace and the Minecraft community. The goal was to get more players into and engaging with the Marketplace, along with getting current players excited for a new ontent type.

My Role

I was the creative marketing lead on this project. I was the key creative stakeholder on all related campaign assets, working with an external agency on the hero CGI trailer, and working with internal artist on the hero splash art and social posts.

Creative Process

Using the brand guidelines, I created the creative brief and toolkit that informed all campaign assets and tone across all channels. Utilizing the Marketplace Portal as an entity in the sky that drops new game items into the world ws a very strong red-thread throughout the entire campaign.

Results & Impact

This campaign was considered a huge success internally, generating revenue and engagement beyond expectations. The new content type quickly became our top selling content type and our community was very excited to have this update.

Campaign Overview

Describe the campaign — the brief, the goal, the audience, the context.

My Role

Lead marketing creative overseeing all campaign art and video assets.

Creative Process

Partnered with Netflix to create a great balance between both brand identifies, both in tone and visually. Storyboarded, created the graphics, captured and edited the gameplay trailer along with a key stakeholder on all static assets and social media posts. I loved re-creating the Stranger Things Title Animation in Minecraft style.

Results & Impact

Views, reach, engagement, or qualitative outcomes.

Campaign Overview

Describe the campaign — the brief, the goal, the audience, the context.

My Role

Describe your specific responsibilities.

Creative Process

— ideation, challenges, key creative decisions, what you're most proud of.

Results & Impact

Views, reach, engagement, or qualitative outcomes.

Campaign Overview

Describe the campaign — the brief, the goal, the audience, the context.

My Role

Describe your specific responsibilities.

Creative Process

— ideation, challenges, key creative decisions, what you're most proud of.

Results & Impact

Views, reach, engagement, or qualitative outcomes.